Mobility solutions usually focus on time savings, proposing to users solutions that include the shortest or fastest paths. Nevertheless, users might perceive travel time as valuable (worthwhile) when it can be associated with other activities. In an ICWSM 2021 paper, with Cristian Consonni, Silvia Basile, Matteo Manca, André Freitas, Tatiana Kovacikova, Ghadir Pourhashem, and Yannick …